For weeks, parental vigilantes have been protesting a certain teen product line at Victoria's secret.

Victoria's Secret has just launched a new line called 'Bright Young Things' marketed to teens.

it has been rumored to be similar to VS's line Pink.

therefore it's not a new brand which seems to be the problem. 

When new lines come out they usually have ads everywhere to help then gain a boost of money, but this line was already there so it basically "tricks" teen girls to buy it because it's new.