Coach is falling down the market !

Coach use to be one of the top brand sellers. Their handbags and other accessories use to sell like crazy.
it wasn't until they decided that their prices should be higher. especially after 9/11 when the economy went down, they decided to take away coupons and increase their merchandise.
this made people stay away from the store and decrease their profit.
Coach is now trying to heal and sell things at a cheaper price.