Its velour tracksuits were worn by celebrities from Jennifer Lopez to Jennifer Aniston.
Today, the brand, which is also known for its casual dresses, has fallen on hard times.
Sales are down, and the company's new CEO is trying to change Juicy's strategy.
But the reason for Juicy's problems is simple: its fashions haven't changed that much since its heyday eight years ago.
But the reason for Juicy's problems is simple: its fashions haven't changed that much since its heyday eight years ago.
Since then, the trends have changed and a new casual apparel brand has taken over: Lululemon.
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